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In contrast, an article by The Sun, which has 22% of the national newspaper readership, states that the ‘draconian’ ban was introduced because “Brussels…believed their “pleasant flavour” could attract people to take up smoking. No reference to research or evidence is made. In fact, tobacco control regulations are referred to as ‘unnecessary and meddlesome’ and part of ‘nanny state measures’. The article also quotes an opinion from the Institute of Economic Affairs, a think tank with financial links to tobacco companies. In the United States, menthol smoking is highest amongst young people aged 12 to 17, who are more likely to continue smoking and experience greater nicotine dependence than young non-menthol smokers. Despite a global decline in smoking, the number of young people smoking menthol cigarettes has not decreased. The anaesthetic effects of menthol in cigarettes enable smokers to inhale cigarette smoke more deeply into the lungs, thereby increasing exposure to the harmful substances in tobacco smoke. Paradoxically, the cool, numbing properties of menthol may contribute to the common, but inaccurate, perception of menthol cigarettes as less harmful than non-menthol cigarettes. This facilitates uptake of smoking and makes it harder to quit.

Menthol: Tobacco Companies are exploiting loopholes in the UK Menthol: Tobacco Companies are exploiting loopholes in the UK

Menthol cigarettes represent 10% of the global cigarette market, and represented 21% of the UK market prior to the ban. Globally, use is highest in the Philippines where 60% of the market is menthol.

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One year after the Canadian ban in 2017, 24% of menthol smokers in Ontario had quit smoking. In England, 17.5% of menthol smokers said they would quit following the flavourings ban in May 2020. Saint Matty Celebrity Prayer Candle: Non Scented | 8 inch Glass Prayer Votive - 100% Handmade in USA | Funny Gift Idea An article by The Independent, which has 6% of the national newspaper readership, refers to evidence that menthol cigarettes ‘make it easier to start smoking and are popular with young people’ to explain why the ban is happening.

Rizla Flavour Infusions Cards Menthol Chill Full Box of 25…

Taken altogether, these activities to minimise the impact of the characterising flavours ban to smokers prove once again that maintaining the status quo and protecting profits remain the key motives of the tobacco industry. Babe You Look So Cool Custom Waterproof Flex Wedding Neon Sign Handcrafted Love Sign For Shop Store Bar Nightclub Game Room Wall DecorationA ban on characterising flavours in tobacco products (including menthol), as part of the European Union’s revised Tobacco Products Directive (or TPD2), was introduced in the UK in May 2020. Flavourings, particularly menthol, appeal to young people and are erroneously perceived as less harmful. In their coverage of the story, different news publications presented the evidence and rationale for the flavourings ban in very different ways. This is important because media coverage of tobacco control policies influences smokers’ support for policies, attitudes towards smoking and behaviour. Minimalist Dessert Table Sign Template, Elegant Love at First Bite Sign, Cupcake Flavors Sign Printable, Sweets Table Sign VALENTINA Both authors work in the Tobacco Control Research Group at the University of Bath. Sarah Dance is a Health Psychology MSc graduate interested in corporate influence on health. She is currently a research assistant on the STOP Initiative. Karen Evans-Reeves is a research fellow who conducts research into policy influence by the tobacco industry, particularly its attempts to prevent public health policies or to push its for-profit agenda via third parties. Both authors have no conflicts of interest to declare.